![]() That said the eshopping potential to pivot in this space affords the opportunity to mould our ecommerce township ecosystem. With the world’s highest data costs and unequal infrastructure seen as the sticking point to unlocking our township neighbourhoods, a critical understanding of this sector to break the cycle is key as reported on Add the fact that ecommerce deliveries in townships are hampered by unpaved roads, overcrowding, high delivery costs especially true for outlying and rural areas and security concerns, this is no insignificant undertaking. That said, Statista projects that at least 30 million citizens could be converted to online shopping by 2024 making informal and township markets an obvious consumer base with the potential to provide what big retailers offer such as delivery, customer service, variety, and refund policies, as an automated process. With ecommerce spend only accounting for 2% of SA’s total retail transactions compared to the global average of 16%, according to Business Insider our local ecommerce market remains untapped. ![]() ![]() Townships are considered key to unlocking the South African ecommerce retail industry representing at least 40% of the national grocery market where despite the small basket size, the benefits offer a high return and the possibility of incredible growth. ![]()
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